E-retailing Assignment Example | Topics and Well Written Essays - 3000 words

E-retailing - Assignment Example In 1997, Auto-by-Tel successfully sold their millionth car over the internet. As well, CommerceNet/Nielsen Media stated that they have attained more than 10 million people on the Web. According to Jupiter research the e-tailing has raised to $37 billion by 2002. Moreover, the e-tailing has also allowed the growth of e-tailware, software tools for producing online catalogs as well as dealing with business associates by performing e-tailing. In this scenario, a new movement is the price assessment sites that are able to rapidly compare prices from a number of dissimilar e-tailers as well as establish a connection between you and them (Schappell, 2000). This report will present a detailed analysis of a company that is specialized in e-retailing of business. This report will present a comprehensive analysis of some of main areas and aspects of the business’s e-retailing enhancement and establishment of more effective strategy for the potential management of business in a much better way. For this report I have chosen Maplin Electronics business. In this scenario, the main idea is about developing an expanded internet shopping capability for Maplin Electronics company website. Business Overview I have selected Maplin Electronics Corporation, which needs to improve its web based business and also create a better opportunity for the possible expansion in overall business and working arrangements. Maplin Electronics is one of the UK’s major corporate retailers of consumer electronics. Maplin Electronics business comprises a complete national network of 185 stores those are the main goldmine of valuable consumer technologies and gadgets. Maplin Electronics offers a variety of products including communication, cables, computing, components, music, home & car, power, TV & Satellite systems also Sat Navigational tools (Maplin Electronics2, 2011). In addition, Maplin Electronics is specialized in consumer electronics areas. Maplin Electronics is proud to present the most excellent and the majority informed customer recommendations on the high street. Additionally, the business encompasses a huge team of over 2,000 customer service support officers that facilitate thousands o f customers to make informed selections regarding technology purchases each and every day; from technology fans to the entire novices. Moreover, this business was initiated by two technology devotees in 1972 who were irritated by the lack of high-quality electronics products and components. Soon after the establishment of the business the Maplin Electronics rapidly turned out to be the experts’ preference, with a standing for the most excellent product variety and skills. In fact, Maplin Electronics Corporation has developed with high speed since launching over 30 years ago, its standing as the United Kingdom’s simply true experts in consumer electronics is yet at the heart of Maplin Electronics nowadays (Maplin Electronics2, 2011). Furthermore, Maplin Electronics Corporation allows its customers to buy products from more than 185 stores located in United Kingdom and Ireland. Maplin Electronics also allows its custom

SWOT analysis Essay Example | Topics and Well Written Essays - 250 words

SWOT analysis - Essay Example Kathmandu Holdings Limited is an organisation committed to providing quality clothing and equipment for travel and adventure through its operated company stores. The major strength of the organisation lies in its capability to develop its brand and value which are satisfactory to the customer. This is a result of its vertically integrated business model which gives it control of its brand and products. This also allows it to achieve both a wholesale and retail margin. The major notable weakness for Kathmandu is that its success is over reliant on its reputation and branding. Unexpected issues can damage this reputation which is a weakness since there are no measures in place to counter this development should it happen. The opportunity for the company is that it has a network of company operated retail stores which makes it easy to gather information about the needs and wants of the customers. The other opportunity is that it has significantly invested in its IT systems to support its future growth plans. The other opportunity is that the organisation is strategically positioned to deliver attractive financial results to its shareholders and it allows public investors the opportunity to invest in business successfully. Its stance on brand awareness is another opportunity behind its success story in the market for outdoor travelling clothes and equipment. Likewise, this organisation does not operate in isolation from other firms. Of significant importance in this case is damage to Kathmandu’s brand as well as aggressive competition. This makes it a bit challenging for the organisation to maintain its competitive advantage as well as its dominance in the market with regards to the quality of its products that have greatly contributed to its success over the last years. The other threat is the risk associated with investing in the stock market generally where the management may not be able to